Thursday, 14 May 2009

An Anthropological Approach to Design and Consumerism.

In an attempt to deepen my knowledge of design and become the “T-shaped” designer that I aspire to become, I have set myself the task of looking into the psychological and anthropological theories behind design and consumerism.

There is no doubt that something in our mindset, either driven by our individual psychological need or by our culture and society, causes us as humans to desire new things, be it technology to help make everyday life easier, or some kind of beautification that satisfies our vanity.